Harrods Fine Jewellery Room from Mainframe on Vimeo.

Mainframe has strengthened it's relationship with Harrods with a beautiful new animation to promote their fine watch and jewellery rooms.

Mainframe were asked to base the piece around a clockwork insect and re-imagined a Bee's journey through beautiful gold and diamond encrusted garden scene to a hive
inspired by Faberge and the dome atop the Harrods building.

It was great to be able to write, produce, direct and animate a piece of content that has the versatility to play out as a cinema advert as well as in store, online and iPad app
content. Stills from the animation are also featuring in press ads running in Vanity Fair, Tatler and Harpers Bazar