We jumped at the opportunity to create the sponsorship reel for the 2018 AICP Midwest show. As we had a completely blank page, we threw ideas around until the Swarm concept stuck. It gave us the chance to direct and shoot the film in the City of Chicago, including an aerial helicopter shoot, which was amazing. The team at the Chicago and New York offices then took the reigns to bring the swams of various screens to life, using a combination of Houdini, Maya and Vray to integrate the CG elements. Good clean fun!